American Airlines has been a powerful airline ever since the beginning of their company in the 1930’s. American Airlines has seen rough times, along with any other business, but continues to work through the struggles and adapt to have a successful business that is worldwide. Through my research of the company throughout the semester, I have come up with four main recommendations for American Airlines.
1. Flight and Destination Numbers: In the beginning 2013, American Airlines was dealing with bankruptcy. One way to increase profits to get out of debt was to increase the number of flights and the number of destinations that American Airlines is offering and traveling too. A New York Times article entitled, “The Future of American Airlines,” says that American Airlines is continuing to work on increasing their flights and destinations, but the main goal is to be able to stand-alone. American Airlines doesn’t want to have to depend on others for their success; they want to be self-sufficient. With the increase of flights and destinations American Airlines hopes that they can increase their profits, and continue to be successful.
2. Customer Service: Great customer service is something the company strives for but hasn’t always stood out in compared to their competition. I recently talked with a friend that is studying abroad in England this semester. He said that American Airlines customer service stood out above the rest. This friend has had really bad experiences with local planes in the England area. He said that American Airlines actually cared about their customers, and treated their customers like real human beings, unlike the other airlines he has traveled on. If American Airlines can continue to improve their customer service, and make their company stand out somehow, they will continue to rise against their competition.
3. Social Media: American Airlines, in my opinion is doing a great job with the social media aspect of their company. They are present on Facebook, Twitter and Instagram, which allows them represent themselves in a different way. Facebook allows customers to post their thoughts and get longer responses, while Twitter allows you to tweet your feelings, but not necessarily get long, in-depth responses. Instagram allows the airline to psychically show what they are about. As long as American Airlines continues to adapt to the current social media, I think that social media will help them continue to be successful.
4. Continue to be Adaptable: American Airlines has gone through many changes since the beginning of their company. The company has had many logos, and recently has changed the look of their plane and the American Airlines strips. American Airlines took the time to step back and evaluate what their company finds important, and is able to carry that into their next stage. American Airlines just needs to continue adapting to the times, but stay true to their core values.
Personally, I have no problem saying that American Airlines will be successful in the future. All it comes down to is that the company needs to stay committed to serving customers, and adapt with society.